What Actually Matters If You Want To Rank Higher

Performance matters. Run your website through PageSpeed Insights from Google, and check the statistics. What we want to look for here is your performance statistics - if you are anywhere below 90%, you will have plenty of room for improvement.

Nowadays, with all of the quick consuming media such as TikTok and Instagram Reels, attention spans are at an all time low.

Here's a question: How many users do you think you lose if a site takes longer than 3 seconds load? 10%? 20%?

Try 50%.

And bear in mind, your site might load quickly in a lovely office on fiber internet, but what about those users on their old mobiles without good signal? Just TWO seconds of performance can be the difference between a new customer and a client to your competitor.

Don't get me wrong, performance isn't everything when it comes to your potential sales, but it's a great place to start. Once you've nailed that, you're already on your way to the coveted first page of Google!